A celebration of cuisine, community and cricket
To support the launch of ECB’s Taste of Cricket cookbook and accompanying live events, we produced a cook-along content series hosted by TV presenter and foodie, Chris Bavin. Spotlighting signature recipes contributed by community clubs that would feature in the cookbook, the aim was to create engaging content that resonated with target audiences across earned media, as well as ECBs owned, paid, and influencer-driven channels.
Episode 1
Episode 2
Episode 3
Social shorts
We produced a range of short-form cutdowns optimised for ECB’s digital platforms.
Halifax
Shepherd's Bush
Cardiff
Delivering impressive engagement
The campaign delivered impressive engagement across platforms, amplifying the reach of the Taste of Cricket initiative. Key results included:
634.2K organic views across digital channels
1,079,557 total impressions, with Facebook as the primary platform
45,305 clicks to ECB’s content and cookbook landing page
4.02% click-through rate (CTR)—significantly outperforming Facebook’s benchmark of 1.05–2%
By combining food, culture, and cricket, the Taste of Cricket campaign successfully fostered inclusivity while driving meaningful engagement within the sport’s diverse communities.
