Authentic stories, artfully told
To support the launch of their report, ‘The Value of a Social Tenancy’, we worked with Hyde Group to bring four of their tenants’ stories to life in an emotive and informative way. For use at the report’s launch event at the House of Commons and online, each story focused on a particular benefit of social tenancies to wider society.
Using an authentic yet visually striking approach to filming, we were able to tell each tenant’s story and depict their environments in interesting and unexpected ways that grab the viewers attention. Simple, bold captions were used to highlight key pieces of information and important statistics from the report.
We also created short bites from the 4 films for use on Hyde Group’s social channels.
