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Making an authentically bold and assertive brand statement
Our friends at brand marketing agency, Living Group, wanted us to translate the new brand identity that they had developed for New York law firm, Kasowitz Benson Torres, into a series of compelling short films for their digital channels.
The new Kasowitz brand identity is unapologetically bold and uncompromisingly assertive. We took the key elements of black and white photography and precision cut graphics and combined this with short, sharp interviews, bold camera moves and strong, animated typography to create a series of short films that project an honest and compelling image of the firm.
On it’s launch, Kasowitz’s visual identity set a new standard for US law firms to catch up with, winning 15 industry awards.
Alongside the main, people-driven brand film, we created a a range of other supporting films to bring to life the philosophy and capabilities of the business. For example, short edits focusing on the key people in the business, such as founder, Marc Kasowitz.
Meet Marc
