Embracing the difference
We’ve worked on a wide variety of films for Sainsbury’s to promote a greater understanding of the importance of diversity and inclusion, communicating messages both inspiring and practical to support annual inclusion week campaigns.
In this short film, we chose to celebrate the ‘Embrace the Difference’ badge that Sainsbury’s colleagues wear to provide a simple focal point to get a range of people talking in an authentic way about what diversity and inclusion means to them.
Alongside a main film for Sainsbury’s social channels, we also created a series of short edits about some of the people featured.
Joanne
