Now more than ever, using video to showcase an organisation's true self to both customers and potential employees is of crucial importance.
We immersed ourselves in all things Honest – joining their staff induction day, visiting their restaurants, and going behind the scenes at their prep kitchen – to help us identify Honest’s visible points of difference and to cast employees to feature in a series of videos. Ultimately, we wanted to bring to life the people, processes and pride that have helped Honest succeed, creating a suite of short social videos that would stand out from the the usual ‘burgerotica’.
You got us and we had such a good time working with you. Thanks guys!
We created 35 short films – from 10-15 second bites for use in feed or in paid campaigns to longer 90 second story edits for LinkedIn and YouTube – all themed around Meat, Potatoes or People and with the aim of providing Honest with a flexible suite of video content to attract both customers and employees.
